Question 1

Benefits

Accepted Answer

Gently removes dirt, oil & makeup without stripping skin. Gel-to-foam texture feels soft & soothing on skin. Helps to support a strong, balanced skin barrier. Leaves skin feeling calm, clean, & hydrated. Formulated with cucumber extract to add a refreshing touch. National Eczema Association approved

Question 2

Ingredients

Accepted Answer

BFF Complex: Our signature blend of Ceramides, Niacinamide, and Hyaluronic Acid that delivers deep hydration and barrier support for long-lasting moisture and a visibly calmer, smoother complexion. Snow Mushroom: A natural hydrator that helps keep skin soft and plump while protecting it from environmental stress. Cucumber Extract: Soothes and cools while helping to hydrate and de-puff for a refreshed, healthy look and a subtle natural scent.

Question 3

Consumer Surveys

Accepted Answer

93% of testers said their skin feels refreshed. 93% of testers said their skin feels free of dirt/debris. 90% of testers said skin looks smoother. 90% of testers said skin feels nourished. *Results based on a week-long consumer safety test of 30 testers ages 11-30

Question 4

How to use

Accepted Answer

Apply 1-2 pumps onto wet skin to create a light foam. Rinse with warm water and pat dry. Use daily, morning and night.

Question 5

Benefits

Accepted Answer

• Cloud-soft hydration with a breathable, gel-cream feel
• Locks in moisture and leaves skin remarkably soft
• Strengthens and supports your skin barrier
• Visibly soothes sensitivity and visibly calms irritation
• Non-comedogenic and fragrance-free
• National Eczema Association approved

Question 6

Ingredients

Accepted Answer

BFF Complex: Our signature blend of Ceramides, Niacinamide, and Hyaluronic Acid that delivers deep hydration and barrier support for long-lasting moisture and a visibly calmer, smoother complexion. Ectoin: Helps protect against environmental stressors like UV, pollution, and blue light while deeply hydrating and improving the skin's resilience. Allantoin: Helps soothe and calm skin irritation while nourishing sensitive skin.

Question 7

Consumer Surveys

Accepted Answer

100% of testers said skin feels hydrated; 97% of testers said skin feels softer/smoother; 93% of testers said provides plumped hydration. *Results based on a week-long consumer safety test of 30 testers ages 11-30

Question 8

How to use

Accepted Answer

Apply 1-2 pumps to clean skin, morning and night, and whenever your skin needs a hydrating boost.

Question 9

Benefits

Accepted Answer

• Mineral SPF 30 with PA+++ broad spectrum protection (UVA+UVB)
• Silky, skin-smoothing texture with a soft finish
• Non-comedogenic & fragrance-free
• Supports barrier health and plays well with makeup
• Clinically tested to be safe for sensitive skin
• National Eczema Association approved

Question 10

Ingredients

Accepted Answer

Zinc Oxide: Non-nano mineral sunscreen that provides broad-spectrum protection against UVA & UVB while remaining gentle on sensitive and breakout-prone skin. BFF Complex: Powered by Ceramides, Allantoin, and Hyaluronic Acid, it delivers deep hydration and barrier support for long-lasting moisture and a visibly calmer, smoother complexion. Vitamin E: An antioxidant powerhouse that nourishes and protects skin from environmental stress.

Question 11

Consumer Surveys

Accepted Answer

97% of testers said skin feels protected from sun damage; 93% of testers said skin feels healthy; 91% of testers said wears well under makeup. *Results based on a week-long consumer safety test of 30 testers ages 11-30

Question 12

How to use

Accepted Answer

Apply 2 finger lengths everyday, 15 minutes before going outside. Reapply generously at least every 2 hours.

Question 13

Benefits

Accepted Answer

Gently removes dirt, oil & makeup without stripping skin; Locks in moisture and leaves skin remarkably soft; Supports a strong, balanced skin barrier; Leaves skin calm, clean, & hydrated; Formulated with refreshing cucumber and aloe extracts; 100% Mineral SPF 30 PA+++; National Eczema Association approved

Question 14

Ingredients

Accepted Answer

BFF Complex: Our signature blend of Ceramides, Niacinamide, and Hyaluronic Acid that delivers deep hydration and barrier support for long-lasting moisture and a visibly calmer, smoother complexion. Ectoin: Helps protect against environmental stressors like UV, pollution, and blue light while deeply hydrating and improving the skin's resilience. Allantoin: Helps soothe and calm skin irritation while nourishing sensitive skin. Snow Mushroom: A natural hydrator that helps keep skin soft and plump while protecting it from environmental stress. Cucumber Extract: Soothes and cools while helping to hydrate and de-puff for a refreshed, healthy look and a subtle natural scent.

Question 15

How to use

Accepted Answer

hydrating cleanser: Apply 1–2 pumps to damp skin, lather, and rinse with warm water. Pat dry. Use AM + PM. soothing serum mist: Mist onto skin before moisturizer or anytime your skin needs a refresh. Can be used under or over makeup.

Question 16

Benefits

Accepted Answer

Gently removes dirt, oil & makeup without stripping skin; Locks in moisture and leaves skin remarkably soft; Supports a strong, balanced skin barrier; Leaves skin calm, clean, & hydrated; Formulated with refreshing cucumber and aloe extracts; National Eczema Association approved

Question 17

Ingredients

Accepted Answer

BFF Complex: Our signature blend of Ceramides, Niacinamide, and Hyaluronic Acid that delivers deep hydration and barrier support for long-lasting moisture and a visibly calmer, smoother complexion. Ectoin: Helps protect against environmental stressors like UV, pollution, and blue light while deeply hydrating and improving the skin's resilience. Allantoin: Helps soothe and calm skin irritation while nourishing sensitive skin. Snow Mushroom: A natural hydrator that helps keep skin soft and plump while protecting it from environmental stress. Cucumber Extract: Soothes and cools while helping to hydrate and de-puff for a refreshed, healthy look and a subtle natural scent.

Question 18

How to use

Accepted Answer

Morning and night: Start by applying a dime-sized amount of kindly clean to wet skin to gently cleanse. Rinse with warm water and pat dry. Follow with a few spritzes of hit refresh to lock in moisture. Finish with a dime-sized amount of so soft for soft, hydrated skin. Reapply hit refresh throughout the day to keep skin dewy and calm.

Question 19

Benefits

Accepted Answer

Helps hydrate and soften lips without feeling sticky. Helps support and maintain the lip barrier. Leaves lips smooth, cushiony, and comfortable. Delivers a high-shine gloss with a nourishing balm feel. Soft, tapered applicator gently hugs lips for precise application. Sugarcoat is naturally sweetened with monk fruit for nostalgic, candy-inspired flavors. Sheer Vanilla: sheer clear with a soft vanilla sugar flavor. Bubbleberry: sheer pink tint with a fruity bubblegum flavor

Question 20

Ingredients

Accepted Answer

Signature Barrier-Friendly Formula® (BFF): Hyaluronic Acid, Niacinamide, and Ceramides for lasting hydration and lip barrier support. Shea Butter: Nourishes and conditions dry lips with a soft, cushiony seal of moisture. Vitamin E: Anti-oxidant that protects lips from the damaging effects of the environment.

Question 21

How to use

Accepted Answer

Swipe on for soft, hydrated lips. Reapply whenever you want a little sweet, glossy treat.

Question 22

Benefits

Accepted Answer

Made to protect and refresh your skin all summer long. Mineral SPF 30 with PA+++ broad spectrum protection (UVA+UVB). Supports a strong, balanced skin barrier with our Barrier Friendly Formula®. Clinically-tested to be safe for sensitive skin. National Eczema Association approved

Question 23

Ingredients

Accepted Answer

Signature Barrier-Friendly Formula® (BFF): Hyaluronic Acid, Niacinamide, and Ceramides for lasting hydration and barrier support. Zinc Oxide in our Sunny Side Up Mineral Sunscreen: A non-nano, broad-spectrum mineral filter that protects skin from UV rays without clogging pores. Cucumber Extract in our Hit Refresh Soothing Serum Mist: Soothes and cools while helping to hydrate and de-puff for a refreshed, healthy look and a subtle natural scent.

Question 24

How to use

Accepted Answer

Spray Hit Refresh on clean skin morning and night before moisturizer. Reapply as needed throughout the day for an instant skin refresh. Apply 2 finger lengths of Sunny Side Up after moisturizer everyday, 15 minutes before going outside. Reapply generously at least every 2 hours during sun exposure.

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the only routine she needs

the only routine she needs

the ones people buy

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the ones people buy

the fresh starter set

the essentials set

the endless summer set

the sweet tooth set

what they actually say

what they actually say