daily moisturizer • barrier-first care
5 reasons So Soft is the go-to moisturizer for developing skin
A lightweight, breathable gel-cream that delivers cloud-like hydration and barrier support without clogging pores.
So Soft Daily Moisturizer
$26
50 ml • use morning and night
non-comedogenic
fragrance-free
derm-developed
National Eczema Association accepted
daily moisturizer • barrier-first care
5 reasons So Soft is the go-to moisturizer for developing skin
A lightweight, breathable gel-cream that delivers cloud-like hydration and barrier support without clogging pores.
So Soft Daily Moisturizer
$26
50 ml • use morning and night
non-comedogenic
fragrance-free
derm-developed
National Eczema Association accepted
why it belongs in an easy everyday routine
1
it feels light and breathable
The gel-cream texture melts into skin for cloud-like hydration and a soft, smooth finish.
2
it supports the skin barrier
The Barrier-Friendly Formula® (BFF) combines Ceramides, Niacinamide, and Hyaluronic Acid for deep hydration and barrier support.
3
it hydrates without clogging pores
Non-comedogenic and well suited to oily, combination, and breakout-prone skin, too.
4
it is made for sensitive skin
Dermatologist-developed, fragrance-free, and gentle enough for young, developing skin.
5
it fits morning and night
Apply 1–2 pumps to clean skin AM and PM, or whenever skin needs a hydration boost.
why it belongs in an easy everyday routine
1
it feels light and breathable
The gel-cream texture melts into skin for cloud-like hydration and a soft, smooth finish.
2
it supports the skin barrier
The Barrier-Friendly Formula® (BFF) combines Ceramides, Niacinamide, and Hyaluronic Acid for deep hydration and barrier support.
3
it hydrates without clogging pores
Non-comedogenic and well suited to oily, combination, and breakout-prone skin, too.
4
it is made for sensitive skin
Dermatologist-developed, fragrance-free, and gentle enough for young, developing skin.
5
it fits morning and night
Apply 1–2 pumps to clean skin AM and PM, or whenever skin needs a hydration boost.
the formula, simply
cloud-like moisture with barrier-first support
So Soft pairs its Barrier-Friendly Formula® (BFF) with Ectoin, Allantoin, and Vitamin E for long-lasting moisture and a visibly calmer, smoother complexion.
BFF
Ceramides, Niacinamide, and Hyaluronic Acid deliver deep hydration and barrier support. The encapsulated complex slow-releases over about 8 hours for long-lasting moisture.
Ectoin
Helps protect against environmental stressors like UV, pollution, and blue light while deeply hydrating and improving skin’s resilience.
Allantoin + Vitamin E
Allantoin helps soothe and calm skin irritation while nourishing sensitive skin. Vitamin E nourishes and protects skin from environmental stress.
the formula, simply
cloud-like moisture with barrier-first support
So Soft pairs its Barrier-Friendly Formula® (BFF) with Ectoin, Allantoin, and Vitamin E for long-lasting moisture and a visibly calmer, smoother complexion.
BFF
Ceramides, Niacinamide, and Hyaluronic Acid deliver deep hydration and barrier support. The encapsulated complex slow-releases over about 8 hours for long-lasting moisture.
Ectoin
Helps protect against environmental stressors like UV, pollution, and blue light while deeply hydrating and improving skin’s resilience.
Allantoin + Vitamin E
Allantoin helps soothe and calm skin irritation while nourishing sensitive skin. Vitamin E nourishes and protects skin from environmental stress.
approved consumer-test results
hydration you can feel
100%
said skin feels hydrated
97%
said skin feels softer and smoother
93%
said skin feels plumped with hydration
Results based on a week-long consumer safety test of 30 testers, ages 11–30.
approved consumer-test results
hydration you can feel
100%
said skin feels hydrated
97%
said skin feels softer and smoother
93%
said skin feels plumped with hydration
Results based on a week-long consumer safety test of 30 testers, ages 11–30.
Why customers love So Soft
Rated 4.83 from 300 customer reviews
Daughter loves it, her skin is glowing.
— Verified customer
I have extremely sensitive skin, and this is perfect! A lot of the other moisturizers I would buy would irritate my skin, but this is amazing!
— Anonymous customer
This is the best skincare ever, it feels so good and So Soft skincare is my favorite of all the Sincerely Yours products.
— Eliana
Why customers love So Soft
Rated 4.83 from 300 customer reviews
Daughter loves it, her skin is glowing.
— Verified customer
I have extremely sensitive skin, and this is perfect! A lot of the other moisturizers I would buy would irritate my skin, but this is amazing!
— Anonymous customer
This is the best skincare ever, it feels so good and So Soft skincare is my favorite of all the Sincerely Yours products.
— Eliana
quick answers before you moisturize
This is general skincare guidance to help you find products you'll love. It isn't medical advice and doesn't diagnose or treat skin conditions. If you or your child is experiencing issues with your skin, please seek medical advice.
quick answers before you moisturize
This is general skincare guidance to help you find products you'll love. It isn't medical advice and doesn't diagnose or treat skin conditions. If you or your child is experiencing issues with your skin, please seek medical advice.
ready for cloud-like hydration?
make So Soft the easy daily step
A lightweight, breathable daily moisturizer with deep hydration and barrier support for young, developing, and sensitive skin.
Non-comedogenic and fragrance-free
Barrier-Friendly Formula® for long-lasting moisture and barrier support
Dermatologist-developed and NEA accepted
So Soft • 50 ml
$26
ready for cloud-like hydration?
make So Soft the easy daily step
A lightweight, breathable daily moisturizer with deep hydration and barrier support for young, developing, and sensitive skin.
Non-comedogenic and fragrance-free
Barrier-Friendly Formula® for long-lasting moisture and barrier support
Dermatologist-developed and NEA accepted
So Soft • 50 ml
$26